Research and Markets: Successes and Failures Case Study: Help Remedies

DUBLIN–(BUSINESS WIRE)–Research and Markets (

has announced the addition of the “Successes

and Failures Case Study: Help Remedies” company profile to

their offering.

Brands can significantly benefit from developing an in-depth

understanding of the reasons for the success or failure of new product

launches or marketing campaigns. This case study outlines how Help

Remedies managed to break into the competitive over-the-counter (OTC)

healthcare market thanks to its minimalistic design and creative

marketing strategy.

Features and benefits

– Use the authors Consumer’s selection of successful and failed product

launches and marketing campaigns from across the globe to inspire


– Reduce the risk of failure by learning from brands/products that have

under-performed: failed innovation can severely impact profit and


– Understand the relevant consumer trends and attitudes that drive and

support innovation success.

– Obtain a broader appreciation of the consumer packaged goods industry

by gaining insights from both within and outside of your sector.


Help Remedies is an OTC healthcare brand launched in New York in 2008

with a minimalistic design to tackle consumer confusion in the

medication aisle.

Help Remedies’ branding is well aligned to the Simplicity sub-trend, as

consumers seek products to help them to lead a less complicated


Your key questions answered

– Why is Help Remedies considered an interesting case of success?

– What consumer insight underpins this success?

– Which consumer trends has this product innovation capitalized on?

– What can I learn from the success of Help Remedies?

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