Color and Emotions

Color and Emotions….color has always played a significant role in non-verbal communication. Over the years different colors have been associated with different aspects, events and occurrences and therefore arouse specific emotions in us.

The kind of emotion that a color stirs in us is dependent on our culture, environment and learning and therefore differs from one individual to another.

During the initial period of human evolution, the only pigments that were easily available were black, red and white. These were associated with night, blood and bone.

Over time, as man advanced and attained the ability to produce more stable pigments, various colors came to be associated with different types of emotions. These colors were also used to communicate different things.

With time, the association of color became a handy tool in the hand ofmarketers to attract attention of different segments of the society. Today colors are increasingly used to make an impact on a target audience.

There has been a significant debate over classification of emotions and theories of psychological association of emotions. The association between colors, physical reaction and emotional feelings has been subject matter of many studies and researches.

Darwin argued that emotions are a secondary phenomenon and are a byproduct of another phenomenon. This phenomenon, he termed as functional associated habits.

This theory gave a cultural bias to emotions, which led to a series of researches on the connection between emotions and cultures. Similarly colors too have evolutionary and cultural connotations.

In most of the western world white is a color for weddings while in many eastern cultures it is the color of mourning and death. However, some colors have universal meanings.

Green is generally the color of nature, while yellow denotes sunshine, orange is fun and violet is considered to be a passionate color. Not to forget the universal red that stands for love!

On the same lines, an individual preference for a color is understood to be an indicator of the personality of the person. People who like green are thought to be balanced and persistent while those who have red as their favorite color are perceived to be aggressive and impulsive.

There have also been studies over the medical uses of colors. It is being suggested that exposure to red activates the pituitary glands that then signal the release of adrenaline. Cool fluorescent lighting provides a neutral and introspective mood and a semblance of emotional healing.

Whatever the connection between personality and colors and the cultural significance, colors are not only about mixing red, blue and green and giving them fancy names like robin egg blue, olive green and mushroom red.

While individual color preference maybe a matter of personal choice, certain colors do bring out specific physical and emotional responses. The way the eye responds to different colors suggests a strong scientific connection between colors and emotions.

What Are Natural Remedies – Are They Safe?

By Tess Thompson

Any herb or natural substance that is used for its medicinal properties in its original form as provided by nature falls under the category of natural remedies provided it is prepared/processed/formulated by using only natural substances. Any treatment procedure that meets the above definition, such as acupressure and acupuncture, also falls under natural remedies.

Most of the Western healthcare systems are based on synthetically produced medicines, even though a fair number of them are derived from herbs with a long history of curative properties. Despite this, herbal remedies of Ayurveda and Traditional Chinese Medicine are termed as alternative medicine.

Going by the same definition, homeopathy too falls under the category of natural and alternative remedies. Homeopathy, although less than 200 hundred years old is similar to ancient Eastern therapies with regards to the choice of basic ingredients for the remedies.

It also uses herbs, plants, minerals and metals to prepare remedies using a dilution and succession process that is devoid of any synthetic products.

Two aspects of natural remedies, including herbal supplements need to be mentioned here – safety and theory. Safety of any remedy depends upon the natural product used and the ability of the person prescribing or preparing it. This is extremely important because the use of herbs for medicinal purposes is not regulated by the FDA.

Some herbs that have potent curative properties can be extremely poisonous in their undiluted form. For example, there is a saying in homeopathy that “when in doubt: try Nux Vomica” and it is often prescribed as a first line of treatment for numerous ailments.

However, Nux Vomica is derived from an Asiatic plant that contains potent toxins like strychnine and brucine and can be extremely poisonous in its original state. It is the typical process of dilution employed by homeopathy that gives it the potency of treating disease. Self treating in natural remedies is not advisable. Alternatively, you can look for a reputed manufacturer or specialist.

The theory of natural therapies differs in the contention of the allopathic theory that a single compound in a drug gives better results as the dosage can be quantified easily. According to the theory of natural remedies, the various biologically active compounds in herbs interact with each other to increase the therapeutic effect and dilute toxicity.

It also denies that the synergy of compounds can be duplicated with synthetic chemicals. While pharmaceutical researchers accept this synergism they insist on clinical trials to check the efficacy of a particular herbal formulation provided it is consistent.

Natural remedies are very effective and supported by some rational and logically prepared systems of treatment. It is another matter that due to commercial reasons and vested interests that such clinical trial is not easy to conduct to prove their efficacy.

It is a historical irony that natural therapies, still accredited as efficacious treatment in many cultures are treated as alternative therapies by developed nations.